CUSTOMER HAPPINESS – IS IT REALLY ATTAINABLE?
Some businesses keep close tabs on how their customers are feeling and aim to keep them satisfied at all times. An example of this type of customer centric approach is Amazon, where the customer is always right and they have taken away all the risk associated with purchasing products online with their return policy, super fast shipping and low prices.
Customer satisfaction and ease to deal with form the backbone in the all important customer retention space.
Did you know that it costs most businesses 7 times more to attract a new client to the business than to keep an existing one?
To attract a new customer you have likely spent money on advertising or a promotion to gain their trust in you before they will open their wallet. While an existing client has the trust which you have already delivered on.
A few simple ways to keep your customers happy and to keep them as a client is to acknowledge how much you value them:
– This can be by personalising how you deal with them
– Remember their name or their past orders.
– Asking them for their feedback because you really value their opinion
– Give them something!! This could be a gift card or coupon to use for their next order with you or it might be some sample products for them to try or it may be a promotional product that they can use. EVERYONE loves a great pen and if it has your name and number on it, you will stay in their minds!