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Knowing your margins in manufacturing matters!

Boutique Manufacturer

The Challenge

A leading boutique manufacturer based in South East Queensland has had sustained sales growth year on year without the need for any advertising. Since opening in 2010, the manufacturer has built a sustainable clientele base which means they are constantly at operating capacity. Despite this, the manufacturer has yet to capitalise on its favourable situation to achieve a consistent and sustainable profit. Furthermore, the company was unable to articulate the causes for their low and fluctuating profitability. In order to uncover the underlying problems, the South East Queensland manufacturer contacted Aurelius Advisory.

Solution

The director of the manufacturing company met with the director of Aurelius advisory, Andrew Daniels, giving him an understanding of the company's strategy, operations, quoting procedure and financials. Upon conducting a review and in-depth financial analysis, Aurelius Advisory identified that the costing and quoting process required reengineering. In essence the client was guessing the materials costs and hours required to complete the product and adding a flat fee to cover overhead expenses. The Aurelius team helped the company develop a better way to allocate their costs, enabling the manufacturer to gain greater clarity on their margins per customer and their product lines. The analysis identified that a number of the product lines which were believed to be profitable were actually costing the business money and have since been repriced. Utilising the findings from the analysis, a new quoting calculator was developed which has enabled the client to assign the appropriate costs to each product so they can calculate the anticipated margin for manufacturing each product.

The Results

This knowledge has led the manufacturer to immediately ceasing one product line and adjusting their pricing methods for their remaining products. As a result the company now has a consistent and healthy profit margin each and every month.